Quick answer
Omitting ads/returns/payment fees, treating revenue as profit and using gross margin as net margin are the four common errors. Offsite Ads charge 15% on attributed sales (12% for some sellers), optional/mandatory by size.
Why it matters
These errors make scaling decisions on false numbers.
Charged only on attributed sales.
Step by step
- Confirm price/shipping/materials/labor/packaging.
- Subtract listing/transaction/payment/offsite ads.
- Calculate net profit/margin before free shipping/discounts.
- Spot-check real orders; don't treat Etsy revenue as profit.
- Keep fee/refund/ad records for tax filing.
Common mistakes
- Treating Etsy revenue as profit.
- Omitting offsite ads/payment fixed fee/packaging.
- Free shipping not baked into price.
- Increasing ads while losing money.
Checklist
- Price/shipping/materials/labor/packaging confirmed.
- Listing/transaction/payment/ad fees deducted.
- Net profit/margin positive.
- Real-order spot check.
- Fee/refund/tax records kept.
Key facts
- Charged only on attributed sales.
- Opt-out eligibility depends on rules.
FAQ
What are common Offsite ads mistakes?
Omitting ads/returns/payment fees, treating revenue as profit and using gross margin as net margin are the four common errors. Offsite Ads charge 15% on attributed sales (12% for some sellers), optional/mandatory by size.
How long does it take?
Usually 1-3 minutes; for intermittent issues, run 30 seconds and retest elsewhere.
Is data uploaded?
Runs locally and does not upload video/audio; extensions may still read the page.
Source: Etsy ads